Dave Kotecki – Road To Freedom

The gym is getting more crowded these days. When you pack thousands more
soldiers, sailors and marines into a confined area, you tend to have a bit less freedom of movement. Well, most of the time you just gotta deal with it.

The gym reminds me of network marketing in general and attraction marketing specifically. Used to be, attraction marketing was a fresh, new idea that made sense and took things in a different direction. Not anymore.

Now anyone with an internet connection who’s read Magnetic Sponsoring or The Renegade Network Marketer thinks they’re some kind of “business coach” who decides who they’re gonna work with. (which in my book mostly means whoever will whip out their credit card and pay the entry fee)

They know the jargon, but little else.They try to “fake it till they make it” while telling all of their prospects that they’re only here to help them. “It’s not about the money, I only care about what I can do for you!” Bullshit.

The fact is, the number one reason that anyone starts a business of any kind is to make money. If they didn’t want to make money, they’d have started a charity. There’s nothing wrong with making money. Money is good.

But I’m getting off topic.

Ever been in a gym and seen a guy doing bench presses? Usually their buddy, or “spotter” is standing right over their head shouting words of encouragement like “It’s all you baby!” or “One more, just one more!”, and the whole time they’re  pulling up on the bar with all their strength to help the guy get it back on the rack. It’s just silly.

It seems like the majority of the new crowd of “attraction marketers” think that they should run their business the same way that guy does bench presses. They believe that talking about “mindset” and persistence will carry their team over the hump. But the whole time they’re trying to attract “leaders” into their downline to build their business for them.

Huh?!

The proper way to help someone build their business is to point at the bar, tell them to put some weight on it, show them the proper movement, then stand back and wait while they try it out. If they get stuck halfway through the lift, a little nudge may be in order. But only when it’s clear that they aren’t going to get the job done on their own. Afterwards, you can point out what they did well, what they need to work on, and when they should attempt it again.

That’s it. Anything more, and you’ll find yourself getting bogged down doing all the heavy lifting for your new team member, while they feel good about an accomplishment that was mostly yours.

Teach your team the steps. Give them tips on how to improve. Congratulate them on their successes and help them learn from their mistakes.

But don’t do the work for them. And never forget that while you’re surely wanting to help everyone you can to succeed, some just won’t have it in them to do what it takes to make it.

Your business will suffer if you spend too much time on people who don’t produce. Find the ones that are taking action and getting results. Put your efforts there. The others will either become inspired and work harder, or drop out.

You can’t help everyone. So put your efforts where they’ll do the most good.

If you’re looking for the kind of leadership I’m talking about, meet me here:

Partner With Dave

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