I recommend that you contact your list daily using the broadcast feature of your autoresponder.
Most marketers seem to believe that the autoresponder’s purpose is to send the canned email messages that you upload to your account. Most of these are written by someone else and are geared towards either your opportunity or the various affiliate programs offered through your marketing system.
I disagree.
I think that if you really want to “build a relationship” with your subscribers, you should be talking to them on a daily basis through your broadcast feature.
You can also post the email on your blog as content.
You should be personal and talk about your day to day life and how whatever happened to you on that day relates to your business and marketing.
You can place ads in the email in the body with line breaks like this:
*************Advertisement*******************
Discover the system I’m using to build my
business from a tent in Afghanistan while
working 12 hrs a day, 7 days a week.
http://www.AttractionMarketingWebinars.com
**********************************************
or just put the ad in a P.S. statement. Or both.
The point is to let your subscribers get to know you and your business philosophy. You teach them on your blog, but your emails are to your new friends. If you always put an ad in your emails the way I suggest, they’ll get used to seeing them and won’t resent them.
You can also use emails with harder sales tactics later in the day or on different days. It’s up to you.
Disregard your unsubscribe rate. Those people wouldn’t buy from you anyway. You want to become closer to the smaller number of subscribers who look forward to your daily emails. That’s why you should be entertaining first. If you make them smile, or think or just give them a boost first thing in the morning, they’ll be glad to open your emails and read what you have to say.
Done correctly, this tactic will build you a smaller list of hard-core believers who are in tune with you and your business philosophy. And when the time is right, they’ll be more than happy to start a business in your opportunity, because they know you’ll be there to help them succeed.
5. March 2010 at 18:52
Your daily email messages are some of the best I have ever seen. Personable with an obvious progression in each AND the ads are wonderfully done. I almost look at them as part of the copy and not an ad at all.
Great work Dave.
Joyce Penner
Joyce Penner´s last blog ..Hello Frustrated Network Marketers
6. March 2010 at 14:19
Pretty good advice, Dave. Building relationships with your list through email marketing has been tried and true for a long time. However, DAILY emails from someone would drive me insane. We all get far too many emails as it is. I find it almost impossible to keep up with the onslaught. As a matter of fact, I’m currently in the “unsubscribe” mode and working on doing a purge.
You are on the right track here. No question about it. But there may be a few more folks out there like me who would not appreciate daily correspondence.
P.S. My friend, Joyce Penner, is a big fan of yours.
Melanie Kissell´s last blog ..Two Quick LinkedIn Profile SEO Tips