You Can’t Build A

Network Marketing TEAM

Without Picking Up The Phone

That’s right. It’s impossible to build a network marketing team if you don’t actually pick up your phone and talk to people. And I can prove it.

Believe it or not, there are people out there (that know better) who will actually try to tell you that they’ve built these massive downlines without ever calling anyone on the phone. They say it in a hundred different ways, in different fonts, type sizes, colors, etc., etc.

It’s a bunch of bullshit. 

And I, for one, am sick of it.

Really.

Is Network Marketing REALLY A Relationship Business?

I think most would say it is. After all, you can’t roam around the internet much without running into this type of thinking. But in reality, (as opposed to the fantasy land that most network marketers live in) network marketing is a SALES business. 

That’s right, Dorothy. This ain’t OZ, and you can develop all of the relationships you want to, but you know what? If none of those “relationships” spawns a paying customer that actually buys some of the stuff you so nicely “shared” with them, you won’t make a dime and you’ll be gone faster than a bucket of chicken at a Jenny Craig convention. Of course you’ve got to have a marketing system. You’re still gonna need the phone.

But this post isn’t about the big fat lie that there are no sales involved in Network Marketing. That’s another post.

This post is being written to shine the harsh light of truth on the steaming pile of copy that claims “You can (fill in the blank with your favorite recruiting hype) without ever picking up the phone!”

What a load.

How Is A Network Marketing TEAM Built?

Assuming that network marketing is a business built on relationships, doesn’t it stand to reason that you’re going to have to talk to the people on your team?

What kind of team doesn’t have verbal communication? Do you mean to tell me that you’d say that a team that communicated only by email, got all of their training on a weekly webinar from a guy they have a snowball’s chance in hell of ever meeting in person (unless of course, you fly across the country to attend an event) would be anywhere near cohesive? Would they feel like a team? Would they be one big, happy family?

I think not.

I Believe That A Strong Network Marketing Team Is Built On Communication

And yes, I really do mean by talking to people. 

On the phone.

You see, contrary to popular belief in most network marketing circles, the phone really is a good thing.

I simply don’t know why it gets such a bad rap. If network marketers had any idea how much more proficient they would be at their chosen profession just by learning how to use the phone more effectively in their business, they’d never again have anything to do with someone so obviously mistaken when they hear the obscene term “auto-pilot”.

And in network marketing, “auto-pilot” is practically the holy grail of copy. 

If you can squeeze “auto-pilot” anywhere into your copy, you’re practically guaranteed to get people to at least take a look at your stuff. (the more astute of you will notice how I artfully dropped the useless term into my own copy)

So Where Does Network Marketing Go From Here?

Straight into the crapper if newbies don’t start to realize how naive it is to believe that they can start a network marketing business and automatically sign people up, rise to the top of their compensation plan and live happily ever after without ever picking up the phone.

Well, there you have it folks. Whether you like it or not, it’s the truth.

A while back a friend of mine asked me where I got the nickname DarkSide. It came about when I was active on Better Networker. I got it because I was always pointing out (like I have in this article) the truth about network marketing. Even though some didn’t like it. Even though I caught hell for it. Even though I got into some serious knock-down drag-put forum brawls over it. I still call it like I see it.

That’s not a bad thing to be known for, is it? 

I’m glad you enjoyed this little peek at the truth.

I’m out for now, but stay tuned.

I’ll be back with another network marketing truth that’s tough to take in the next issue of Dirty Rotten Secrets Revealed soon.