Dave Kotecki – The Persistent Networker

The Snuggie Invasion And A Marketer’s Dilemma

I had never heard of a snuggie before, but I guess as usual, I’m one of the last to know. Apparently, snuggies are sweeping the globe and everyone wants one. Or two. It seems that a snuggie is a blanket with sleeves. Really. Sounds like a good idea. You can stay warm while you go to the bathroom during a commercial break.

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