Cliches bother me.

Cliches, things that people say and overused, overworked terms.

Words in marketing and in other things.

But hey, this is about marketing. So that's what we're going to talk about today.

I was reading this email about a coaching group and it was talking about how they could help you do all of these things and you can meet your goals and everything.

One of the things the writer said in the email was that these people are going to hold you accountable to the goals that you claim that you wanted to achieve this year.

I just think that's stupid. It's the most asinine thing.

"We're going to hold you accountable."

What exactly does that mean?

They gonna send you to the principal's office? Are they going to mock you in front of the entire group?

"You said you were going to do this, but you didn't do it." Take away your desserts?

I don't understand how exactly they're going to hold you accountable.

From my point of view, if you didn't learn this by the time you got out of grade school (I'll even give you til high school), You might be slow.

But if you don't understand that there are certain things that you've got to do and have the discipline, the self discipline and the motivation or whatever it is you've got to have that gets you to do what you have to do.

If you don't have that, do not under any circumstances get involved in any type of business.

Because you will fail.

You can't possibly win at business if you have no self discipline.

I'm talking about having no discipline to the extent that you need someone else to hold you accountable for what you said you were going to do.

Now I don't know if your mommy is going to call you up and say:

"Hey, you really got to get up on time and you got to take this action today for your business. You promised your clients you were going to do this thing. And I realized that you don't have any self discipline and I'm holding you accountable to go and do it."

It just doesn't make any sense to me.

So if someone's going to tell me as a benefit, if they're going to hold me accountable, I really have to question what exactly it is they're offering.

I have no idea what that is, but I'd say again, if you need your mommy to call you up and hold you accountable to something, you should not be in business at all.

That's my thoughts for today.

Keep on keepin' on.

I'll talk to you later. I'm out.

Struggling to maintain discipline?

The 30-30-30 Plan will get you on track.