Good morning. Yesterday I talked about the myth of massive action, and why belief in massive action can actually cause you more problems than it solves.

Today I'm going to point out that if you're a fan of mass of action, you're probably very enthusiastic about what you're doing. What you're working on, your new business. Or maybe it's a new plan, and that's always a good thing. Nobody ever got anywhere without being enthusiastic about what they were doing.

Matter of fact, there was a guy named Frank Bettger. He was a life insurance salesman, spelled B, e, t, t, g, e, r. He wrote a book a long time ago called How I Raised Myself From Failure To Success In Selling. It has a whole chapter on enthusiasm and how it helped him. First when he was playing baseball and then selling insurance. Very good thing to have.

So you're all enthused and excited, and you have no idea what to do, most likely. You're going to have to have a plan. And the best way to plan is by starting at the end that you want. Then working your way backwards to find out what you can do right now to get there.

Most of the time when you're dealing with home based businesses, especially network marketing and stuff like that, your main selling point for this is the enthusiasm of the people. The excitement of, "Oh boy, I can make a whole bunch of money very quickly!" And they get very excited.

This is actually the business model. How you get people to step up and be involved. The only problem with that is, if you keep your focus on that and you don't plan, you're unlikely to be very successful.

Okay, so you've got to figure out exactly what you want to do and instead of saying, "Oh, I want to make $1 million my first year!" Which is, let's face it, it's like winning the lottery or getting struck by lightning. It's probably not going to happen.

But if you make a goal to replace your income in one year, that's believable, and you can act on that goal and work towards it.

I'm going to talk some more about how to set goals and what type of goals to set. I guarantee you the type of goals that you're used to hearing about are almost guaranteed to not work for you. In case you haven't noticed, I've got a very contrarian bent and there's a good reason for it.

Right now, decide on a workable goal. Which is, let's say, replacing your income within a year. Then say, "How many sales of what type of products am I going to have to make over this period of time in order to have a consistent, reliable income going forward, from the point where I want to quit my job?

That's the starting point. Those are the numbers that you have to figure out first. Once you get that, we'll worry about how to set things up to where you have a method to actually achieve that, instead of just hoping and running on excitement.

Because like a guy once told me, "Hope is not a strategy."

That's all I got for today. I'm looking forward to talking to you tomorrow. I'm out.

Got a few minutes?

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